In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.
Amway Products
A few of the best selling products of Amway are -
· Nutrition boosters and supplements under the brand name Nutrilite
· Amway’s beauty products come under the brand name Artistry.
· Amway has come out with Satinique, a unique formula shampoo to cater to hair-care.
· The Glister toothpaste is a popular Amway creation.
· SA8 is a biodegradable laundry detergent for cleaner clothes.
· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.
· For the kitchen, Amway has come out with icook, a comprehensive range of cookware created with care.
The Amway MLM Opportunity
Becoming an Amway distributor is a tempting prospect when you consider the earnings you could get, perks, the guarantee given by Amway to make everyone successful in the business and the fact that the products offered are of high quality and needed for regular use. However, often superior products also have a superior price tag as is the case with Amway.
My Honest Opinion On The Amway Business Opportunity
Your Amway product could be good, but that doesn’t mean you’ll be able to sell all your merchandise. Amway may have its benefits with good margins, regular training sessions that motivate reps to seek business and interesting bonuses, parties and team outings where you could have a lot of fun. But there’s one major flaw in the traditional MLM setup followed by Amway. In the traditional system, reps are taught to contact people they know, offer products demos and promote the product as well as the business opportunity. This technique is operational only till your list of contacts lasts; after this, work may seem unrewarding.
This method leads to the MLM pyramid structure, which is even considered illegal in some countries. New reps complain that in spite of putting in hard work, most of the money seems to go to people higher in the pyramid. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.
Amway Wrap Up
Amway global is a good company with a winning combination of products, but the techniques employed to sell its products are not effective. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.
How should you market your Amway products?
There are several customers who are interested in products such as those sold by you; but don’t know whom to buy these products from. Cold calling and arranging meetings are now outdated; get all work done through the internet. Online marketing is sure to bring in more profits than you’d ever expect. Establish a system that gets you leads to follow up on and get orders from. You just need to master tricks to advertise selectively on the net to reach your target market.